Our Services

Fred Wergeles and Associates LLC is a team of experienced specialists that provide customized planning, research, analysis and training services to our clients:

Competitive Intelligence
Strategic Planning — Future Business Scenarios
Market Research
Marketing & Sales
Communications and Public Relations

Upcoming Training Opportunities

The Future of Innovation: Using Competitive Intelligence to Drive Product Development — Connecticut SCIP Chapter Annual Seminar Read More [+]
Turning Intelligence into Action Read More [+]
CI on a Shoestring Workshop Read More [+]

If Your Company Needs to:

Conduct a CI Best Practice Audit
Plan Your Long Term Strategy
Create an In-House CI Team
Train Your CI, Sales and Marketing Team
Win Business with a High-Powered Sales-Marketing-CI
Outsource Your CI Needs
Launch a New Product or Service

Conduct a CI Best Practice Audit

Let FW&A work with your Team to conduct an interactive assessment of your Competitive Intelligence operations. We will benchmark your organization against industry leaders and discover how you compare to "Best-in-Class" CI organizations. The workshop will help participants:

Identify the critical issues that affect your market — Respond quickly to Senior Executives' information needs.

Discover the best information sources — Learn where to find information on public and private companies, and identify and exploit unique collection opportunities.

Collect human source information more effectively — Create a network of sources to keep you informed of a wide range of market developments.

Improve your market forecasts — Learn innovative analytical techniques that will enable you to anticipate your competitor's next moves.

Develop effective information channels — Identify new, low-cost software and tools to support your intelligence collection and analysis operations.

Plan Your Long Term Strategy

Every executive making critical business decisions needs better information. It is no coincidence that successful firms have an uncanny knack for identifying emerging, and potentially disruptive, market trends more quickly than their competitors. By providing insight into future market environments, technology developments and competitor actions, effective Competitive Intelligence can help your company "rehearse the future," identify market opportunities and competitive threats, and manage many of the business risks you face.

Newspapers and trade journals are talking about n uncertain business recovery. But a rising tide doesn’t always assure that all boats will float equally. Successful businesses understand where the opportunities are in the market.

Quite simply, our clients make better forecasts of market trends, customer needs and emerging technologies. Consequently, they outperform their competitors by making better decisions. Fred Wergeles & Associates helps companies achieve their growth targets through a Competitive Intelligence and Strategic Planning process that has been successfully implemented in both large and small companies. We help clients harness unique market information to create business opportunities.

Create an In-House CI Team

Your Senior Executives are committed to building an effective in-house CI team.

Fred Wergeles & Associates can help you to:

Optimize your operation — create a world-class CI System
Train your team to use proven collection techniques
Introduce the team to the latest analytical tools
Work with the team to produce Competitive Assessments that will have an impact on Executive decision making
Design an optimal information technology and knowledge management system

Fred Wergeles & Associates has over 100 years of experience in designing world class intelligence operations, collecting market and industry information and analyzing the data to produce bottom-line results.

View Implementation Process [+]

Train Your CI, Sales and Marketing Team

Our CI Professionals have years of experience in practical Competitive Intelligence training. We have worked with companies of all sizes — from small high tech start-ups to Fortune 50 companies — and in a variety of industries.

Our customized training program includes:

How to identify the critical intelligence issues facing your company.
Know who to watch, what to look for, and where to find the valuable information.
Smart and effective Internet collection — how to effectively navigate the Internet without getting bogged down.
Effective Human Source collection — identifying Who to ask, What to ask them, and How to ask the right questions
Advanced Analytical Techniques — Turn your information into insight. Learn the proven methods that will allow you to forecast your competitor's next move.
Presentation Skills — How to get the attention of Executives and create actionable intelligence that will give your company the competitive edge.

Win Business with a High-Powered Sales-Marketing-CI Team

A unique Sales and Marketing Intelligence methodology to help companies to WIN BUSINESS !!!

Your company is planning to move to the next level of growth, and is looking for the right mix of sales and market savvy. A winning growth model is one that seamlessly combines Competitive Intelligence into the Marketing & Sales cycle.

Identify the RIGHT Customers
Understand Your Customer’s Needs and Their Selection Criteria
Understand your Competitor’s Strengths and Weaknesses
Develop a Marketing & Sales strategy to best position your company
Develop a Winning Bid Strategy

Fred Wergeles and Associates has the experience you need to win a bigger share of the market. Let us show you how to produce top line growth.

Outsource Your CI Needs

Your company is introducing a new product or launching a marketing campaign. Maybe you are looking for new markets for your services. Or maybe your company is hunting for an acquisition target or joint venture partner. To ensure success, you need more than just the facts, but also a comprehensive in-depth analysis of the market and key players — customers, competitors, suppliers, industry leaders and analysts.

The analysis also must be proactive and forward looking — providing a forecast of emerging market trends and technologies, identifying growth opportunities and potential strategic threats, and focusing on competitors core competencies, strategic intentions and likely actions.

Fred Wergeles & Associates is an industry leader in providing intelligence services to corporate executives.

Collection of hard-to-find published material
Focused Internet collection
Human Source Collection — who to ask, what to ask, and how to ask the right questions
In-depth Industry and Competitor Assessments — actionable intelligence to support Sales, Marketing, Product Development and Strategic Planning

Launch a New Product or Service

”Nobody can predict the future — the best you can do is prepare for it.“

Your company is planning to introduce a new product in the next few months and there are considerable risks in introducing a ”game changing“ product. Your marketing department is working overtime to plan the launch at an upcoming trade show — product demonstrations, press releases, testimonials and endorsements from beta testers. Everything is in place to make the best impression with the media and your customers.

But have you forgotten a critical aspect of your product launch? Is there an essential piece of your carefully planned success strategy that may have been neglected?

How will your competitors react?
Not only will your customers, industry mavens and journalists be watching your presentations. Your competitors surely will be scrutinizing your product and making plans of their own to limit the impact of your product. How will they respond? Is there a way to predict their actions? Can you anticipate their moves and ”head them off at the pass?“

The Competitor Response Model can help you predict competitor reactions and strategies before they are implemented. The model can also identify key indicators of competitor activity that can presage their responses to your product launch.

Companies use the Competitor Response Model to plan their own counterstrategies to neutralize likely competitor responses.